Likely Interview Questions – General & Motivation

These questions assess your motivation, interest in marketing, and fit with Reckitt’s culture and brands.

• Why are you interested in joining Reckitt as a Marketing Graduate?
• What do you know about Reckitt and its portfolio of brands?
• Why did you choose to study marketing or communications?
• What excites you most about working in brand and consumer marketing?
• What do you hope to gain from this graduate internship programme?

Role-Specific Interview Questions

These questions focus on foundational marketing knowledge and practical thinking gained through your studies.

• How would you describe the role of marketing in building strong consumer brands?
• Can you give an example of a marketing concept you studied (e.g. target audience, brand positioning, or the marketing mix) and how it could be applied in a real campaign?
• How would you use consumer insights to improve a marketing campaign?
• What digital or social media platforms do you think are important for modern brands, and why?
• How would you measure whether a marketing campaign was successful?
• How do creativity and data work together in effective marketing?

Behavioural Interview Questions (STAR-Based)

These questions can be answered using examples from university work, group projects, or other experiences.

• Tell us about a group project where you worked with others to achieve a shared goal.
• Describe a time when you had to present an idea or pitch to others.
• Give an example of how you handled feedback on your work.
• Tell us about a time you had to manage multiple tasks or deadlines.

How to Answer Using the STAR Method

The STAR method helps you structure clear and confident answers:

1. Situation: Describe the context.
2. Task: Explain what you were responsible for.
3. Action: Outline the steps you took.
4. Result: Share the outcome and what you learned.

Sample STAR Answer (Graduate Level):

1. Situation: During my final-year marketing project, my group was tasked with creating a campaign for a fictional FMCG brand.
2. Task: I was responsible for consumer research and campaign messaging.
3. Action: I analysed survey responses, identified key consumer insights, and collaborated with my team to develop campaign ideas.
4. Result: Our project received positive feedback for strong consumer focus, and I gained practical experience in turning insights into marketing actions.

If You Have No Work Experience

Formal work experience is not required for graduate roles. You may use examples from:

• University or college assignments
• Group projects or presentations
• Student societies or leadership roles
• Volunteering or community activities
• Part-time or casual work
• Personal marketing, content, or social media projects

Focus on your thinking process, skills developed, and learning outcomes.

Common Interview Mistakes to Avoid

• Not researching Reckitt or its brands
• Speaking only about theory without practical examples
• Giving generic answers that do not show enthusiasm for marketing
• Struggling to explain your role in group projects
• Being unprepared to discuss your CV or studies

Quick Interview Preparation Checklist

• Research Reckitt, its values, and key brands
• Revise basic marketing concepts from your studies
• Prepare 2–3 examples from projects or assignments
• Practice explaining why you want a career in marketing
• Plan your interview logistics and dress professionally
• Prepare at least one thoughtful question to ask the interviewer